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The Olympic Games Effect: How Sports Marketing Builds Strong Brands
Рецензия
Review
Glenn Hubbard - Professor of economics and finances, and Dean of the Columbia University Graduate School of Business (USA):
«Davis' book is crucial in terms of economics, marketing and branding. Marketing specialists, who are professionally involved with sport, should read this book».
Детальное описание
Description text
Guru of sports marketing, John A. Davis, gives practical recommendations on promoting brands through instruments including Olympic sponsorship. The author analyses the advantages and benefits of associating with an Olympic Games, as well as the potential risks for partners and sponsors. The book also includes the results of long-term activities of companies and the analysis of programmes created by them for this purpose.
