Robert Gruman, PwC Russia's Advisory Leader and Global Relationship Partner for the Olympic Movement, and Evgeny Otnelchenko, PwC Strategy and Operations Partner, Universiade 2013 and Sochi 2014 Program Leader, gave a guest lecture on "The Benefits of Staging Mega-Events" at the Russian International Olympic University.

In their talk to the MSA students, the representatives of PriceWaterhouse Coopers spoke about what it takes to stage sports mega-events and what benefits can be derived from their implementation.

They explored a wide range of questions related to the bidding processes, focusing in particular on conditions under which a bid can be made and goals that should be pursued. They also spoke about the creation and further development of an infrastructure for a mega-event, emphasising its economic impact, both direct and indirect. In addition, the lecturers discussed intellectual capital as a critical factor defining the success of a sporting event, and the different forms that it can take.

Professor Nikolay Peshin, RIOU's Vice-Rector for Research and Development, said: "This was an extremely useful lecture for our students. Of special value were the case studies from the London 2012 Olympics, 2013 World University Games in Kazan and the current work of the Sochi 2014 Organising Committee. They gave students a real insight as to how organisers handle various issues arising during the preparation for such high profile events."

PriceWaterhouse Coopers is RIOU's partner under an Agreement that was signed in May, 2012.