MODULES

UNITS

NUMBER OF HOURS

NUMBER OF CREDITS

1

The Economics of Sport and the Olympics

1.      Introduction to the Economics of Sport and the Olympics

64

2

2.      Financial Management

64

2

3.      Revenue Generation and Sponsorship

64

2

4.      Sport Tourism

32

1

5.      Fan Engagement in Professional Sport Clubs

32

1

2

Governance, Politics and the Olympic Movement

1.      Global Sport Governance

64

2

2.      Sport Policy Analysis

64

2

3.      Sport Organizations' Governance

64

2

4.      Olympic Philosophy and Sport Ideology

64

2

3

Research Methods for Sport Management

1.      Research Paradigms

64

2

2.      Research Proposal

64

2

3.      Research Methodology and Methods

64

2

4.      Literature Review and Dissertation Writing

64

2

4

The Business of Sport and the Olympics

1.      Sport Development and Management Concepts

64

2

2.      Strategic Sport Event and Venue Management

64

2

3.      Leadership and People Management

64

2

4.      Olympic Partnerships and Sponsorship

32

1

5.      Sport Branding and Communications

32

1

5

Sport Marketing and Communications

1.      Strategic Marketing Planning

64

2

2.      Marketing Communications and Public Relations

64

2

3.      Brand Management

64

2

4.      International Communication and Public

64

2

5.      Speaking

64

2

6

Optional Courses

1.      Sustainable Development

(10)

-

7

Internships

1.       Training Placements 

128

4

8

Dissertation (writing and defence)

 

512

16

 

Total

 

1920(1930)

60