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N3XT Sports brings digital transformation & innovation in sports course to the Russian International Olympic University

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The Russian International Olympic University (RIOU) and N3XT Sports (Barcelona, Spain) announce a new collaboration under which N3XT Sports will deliver a digital transformation & innovation in sports course as part of the RIOU’S Master of Sport Administration program, to give the students a sustained competitive advantage in the future of the sports landscape. 

“Our mission is to educate & prepare the next generation of professionals to enter and lead the sports industry forward in the changing landscape. When it comes to digital transformation & innovation in sports, N3XT Sports proved to be an excellent partner to strengthen our overall MSA in those areas”, stated RIOU Rector Lev Belousov. “With their proven track record in delivering digital transformation & innovation in the Olympic industry, and their global ecosystem of sports innovators, we are looking forward to a comprehensive deep dive for the MSA participants this coming year.” 

The digital & innovation experts at N3XT Sports will deliver a one-week course on the ground in Sochi in the spring of 2022. The course will cover topics such as digital transformation, digital business strategy and innovation strategy with the aim of giving MSA participants a 360º view understanding of digital transformation, an introduction on how to optimize processes and the exploration of new revenue streams mainly through digital channels. 

As the sports industry undergoes a disruptive process that is challenging business models and processes alike, digital transformation & innovation are proving to be the new strategic enablers for leaders & administrators in the sports industry. As the landscape changes continuously, there is a need to rapidly upskill & educate sports industry professionals on new concepts emerging in digital & innovation. The goal of this course is to address this need and for the MSA participants to acquire practical and market-ready skills and knowledge. This course will provide students with real-life and in-depth knowledge of how to leverage the latest technologies used in sport, using detailed case studies from the sports industry. 

“We are thrilled to work with one of the leading Olympic professional education organizations. The Russian International Olympic University has recognized the need for digital transformation & innovation skills & knowledge to be part of its flagship program. By implementing this course within the Master of Sports Administration, we aim to prepare the graduates of the MSA to have highly sought after skills & knowledge to enter the sports industry with. We look forward to supporting the development of professionals in the sports industry alongside partners such as the RIOU.” - Hisham Shehabi, COO of N3XT Sports

About N3XT Sports 

N3XT Sports develops educational offerings for the sports industry because of the rapidly changing landscape. N3XT Sports offers end-to-end course development & delivery, capstone projects, research support, mentorship, internationalization & new business model development to sports organizations, educational institutions, and stakeholders involved in the advancement of professionals in the sports industry.

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