Monday

22/09/14

09.00-11.00

Lecture 1:  Governance, politics and the Olympic Movement –introduction to the module

Seminar 1: Key concepts in governance

14.30-16.30    

Tuesday

23/09/14

09.00-11.00

14.30-16.30

Lecture 2:  Understanding governance

Seminar 2: Governance dilemmas

Wednesday

24/09/14

16.00-18.00 

Tutorial: Directed task

Thursday

25/09/14

09.00-11.00

14.30-16.30

Lecture 3:  Governance as polity,

policy and politics

Seminar 3: Governance of global

sport organisations

Friday

26/09/14

11.00-13.00

16.00-17.00 

Presentation

Tutorial: Directed task - Quiz

Monday

29/09/14

09.30-10.30
10.40-11.40

13.00-15.00    

16.00-18.00   

Lecture 1:  Presentation of the course: goals, objectives and results.
Role of fans in Professional Sport
Identification of the fan: why they support

Seminar 1: Engaging fans in cities with different sport clubs. Individual Assignment 1

Tutorial: Directed task. Preparation for Assignments.

Tuesday

30/09/14

09.30-10.30
10.40-11.40

13.00-15.00   

16.00-18.00   

Lecture 2:  Methods and techniques for the analyzing of the club's fans. Fan database: how to build and use

Fan as a customer. Fan loyalty and dedication to the Club

Segmentation of fans and consumers: behavioral and psycho-demographic aspects

Management of fan satisfaction and loyalty

Seminar 2: How to fill the stadium for 10 years and then lose half. Individual Assignment 2

Presentation

Wednesday

1/10/14

16.00-18.00 

Tutorial: Directed task. Preparation for Assignments

Thursday

2/10/14

09.30-10.30
10.40-11.40

13.00-15.00   

16.00 -18.00

Lecture 3:

1.Marketing strategy to attract fans of different categories:

The use of integrated marketing communications
Analysis of interdependence brand sporting event and fans

2.Principles of work with rivals fans

3.Digital marketing in fan attraction and engagement

Lecture 4:

Marketing strategies for different types of fans:

Marketing mix to increase the attendance

Ticketing pricing

Loyalty program. The economic model of the program.

• Different sports, different practices

Results of fan engagement: what do fans if they are unhappy

Tutorial: Directed task. Preparation for Assignments

Friday

3/10/14

11.00-13.00

14.00-16.00 

Seminar 3. Presentation. Evaluation of the fan engagement strategy. Work in groups of 2 people.

Quiz/ Essay

Monday

13/10/2014

9:00-10:30

Lecture 1: Module introduction (Kaiser/Egger)

Introduction to schedule, lecturers, use of lectures, seminars, tutorials, presentations, guidelines to the assessment.

11:00-12:30

Lecture 2: Foundations of event management (Kaiser)

14:00-15:30

Lecture 3: Basic financial concepts I (Egger)

Revenues from sport enterprises, expenses that affect a sports enterprise, value and use of budgets, steps financial planning

15:30-17:00

Tutorial 1: Guided reading (Kaiser/Egger)

Tuesday

14/10/2014

9:00-10:30

Lecture 4: Financial management of events - basic theory (Kaiser) Events as services and public goods, costs and benefits, multiplier, opportunity-costs and crowding-out, consumer surplus, events efficiency.

11:00-12:30

Seminar 1: Case Study (Egger)

Finance of events, sources of revenues, budgeting, government and other influences.

14:00-15:30

Seminar 2: Case Study (Egger)

15:30-17:00

Tutorial 2: Group work and preparation of case study (Kaiser/Egger)

Wednesday

15/10/2014

9:00-10:30

Lecture 5: Economic impact of events I (Kaiser)

11:00-12:30

Lecture 6: Economic impact of events II (Kaiser)

14:00-15:30

Lecture 7: Budgeting I (Egger)

Sources of revenues f.e. media and TV rights, government.

15:30-17:00

Tutorial 3: Group work and preparation of case study (Kaiser/Egger)

Thursday

16/10/2014

9:00-10:30

Lecture 8: Budgeting II (Egger)

Sponsorship, government, retailing, merchandising.

11:00-12:30

Lecture 9: Economic impact of events III - discussion (Kaiser)

14:00-15:30

Lecture 10: Basic financial concepts II (Egger)

Basic analyses of financial statements, concept of break­even analyses, types of financial ratios, obtaining funding (f.e. short term borrowing strategies, funds and private financing as source of capital).

15:30-17:00

Tutorial 4: Group work and preparation of case study (Kaiser/Egger)

Friday

17/10/2014

9:30-12:30

14:00-17:00

Assessment: Group presentation (Kaiser/Egger) Written exam (Kaiser/Egger)

Monday 20/10/2014

9.30-10.30

11.30-13.30

14.00-16.00

Lecture 1: Module introduction

Introduction-schedule, professor(s), use of lectures, seminars, tutorials, presentations

Overview of research methods Course

Guidelines to the assessment

The Context of Sport Management Research

Lecture Reading: Edwards & Skinner (2009) Chapter 1

Tutorial 1: Directed task

Presentations

Tuesday

21/10/2014

9.30-10.30

11.30-13.30

14.00-15.00

Lecture 2: Research Traditions

The Process of Conducting Research

Quantitative and Qualitative Research

Choosing Quantitative or Qualitative Research

Mixing Quantitative and Qualitative Research

Lecture Reading: Cresswell (2012), Chapter 2 (pp.45-51), Bryman & Bell (2011) Chapter 25

Seminar 1: Workshop task

Presentations:

Wednesday

22/10/2014

9.00-10.30

12.00-14.00

14.30-15.30

Lecture 3: Concepts, Theories and Available Methods

Introduce Concepts and how they are Derived from the Literature

How Concepts Interrelate and Become Theories

Types of Research Design

The Suite of Available Research Methods

Lecture Reading: Bryman & Bell (2011) Chapter 6; Gratton & Jones (2009), Chapter 6

Seminar 2: Workshop task

Tutorial 2: Directed task

Thursday

23/10/2014

9.00-10.30

11.30-13.30

14.00-16.00

Lecture 4: Qualitative Research Methods

The Rationale for Qualitative Research

              Types of Qualitative Research Methods

Lecture Reading: Bryman & Bell (2011) Chapter 16

Seminar 3: Workshop task

Presentations

Friday

24/10/2014

9.00-10.30

12.00-13.00

13.30-15.30

Lecture 5: Research Paradigms in Sport Management Research

Research Paradigms

Competing Paradigms

The Three Perspectives: Ontological, Epistemological and Methodological

Lecture Reading: Edwards & Skinner (2009) Chapter 2

Tutorial 3: Directed task

Revision

Monday

03/11/14

9.00-10.30

10.40-13.10

14.15-15.30

15.30-16.00

Introduction to sports economics

The markets of the sports industry 1

The markets of the sports industry 2

Methodology seminar: how prepare and write a

Master dissertation in sports economics (and

possible students' declarations of intent to work

under my supervision)

Allocation of the papers' presentations across the

students

Tuesday

04/11/14

9.00-10.30

10.40-13.10

14.15-15.15

15.30-16.00

(optional*)

The markets of the sports industry 3

The markets of the sports industry 4

Students seminar: presentation of paper readings

Discussion preparing students dissertation in

sports economics

Wednesday

05/11/14

9.00-10.30

10.40-13.10

14.15-15.15

15.30-16.00

(optional*)

The high level and professional sports industry 1

The high level and professional sports industry 2

Students seminar: presentation of paper readings

Discussion preparing students dissertation in

sports economics

Thursday

06/11/14

9.00-10.30

10.40-13.10

14.15-15.15

15.30-16.00 (optional*)

The high level and professional sports industry 3

The economics of the Olympics 1

The economics of the Olympics 2

Students seminar: presentation of paper readings

Discussion preparing students dissertation in

sports economics

Friday

07/11/14

9.00-10.30

10.40-13.10

14.15-15.15

15.30-16.00 (optional*)

The economics of the Olympics 3

The economics of the Olympics 4

Students seminar: presentation of paper readings

Discussion preparing students dissertation in

sports economics

Saturday

08/11/14

9.00-12.00

Evaluation of the students

Monday

10/11/2014

9.00-10.30

12.00-14.00

14.30-16.30

Lecture 6: Selecting a Sport Management Research Method

Action Research

Case Study

Discourse Analysis

Lecture Reading: Edwards & Skinner (2009) Chapters 8, 10, 12

Seminar 4: Workshop task

Tutorial 4: Directed Task

Tuesday

12/11/2014

9.00-10.30

12.00-14.00

14.30-16.30

Lecture 7: Selecting a Sport Management Research Method

Grounded Theory

Gender Theories

Ethnography

Lecture Reading: Edwards & Skinner (2009) Chapters 13, 16, 17

Seminar 5: Workshop Task

Presentations

Wednesday

13/11/2014

9.00-10.30

12.00-14.00

14.30-15.30

Lecture 8: Research Questions, Aims and Objectives

Coming up with a Research Topic

Problem Solving

Identifying the Research Problem

Lecture Reading: Cresswell (2012) Chapters 3, 5,

Seminar 6: Workshop Task

Tutorial 5: Directed Task

Thursday

14/11/2014

9.00-10.30

12.00-13.00

14.00-15.00

Lecture 9: Planning the Sport Management Research Study

The Research Plan

Writing the Research Proposal

Weaknesses in Research Proposals

Lecture Reading: Veal (2011), Chapter 3, Gratton & Jones (2009) Chapter 14

Tutorial 6: Directed task

Presentations

Friday

15/11/2014

10.00-14.00

Revision Workshop – Developing your Research Proposal

Monday
17/11/14

09.00-10.30

10.40-12.10

13.00-14.00

15.10-16.40

16:50-18.20

18:30-19.30

Lecture 1: Introduction: Problem Justification, Definitions. Contemporary Development Priorities. Sustainable Development.

Lecture 2: Sustainable Development Priorities: Policy Making and Environmental Concern. Human Health and Health of Environment.

Introduction

Key concepts

Briefing on assessment tasks (group presentation + individual report)

Session 1: Context

Post-Commercialisation

Vertical Financial ‘Stretch'

Financial Fair Play concept

Variations in practice

Session 2: Introduction to Revenues

Matchday revenues; sponsorship; merchandising; broadcasting rights
Assessment Workshop

Briefing on assessment tasks

Tuesday
18/11/14

09.00-10.30

10.40-12.10

13.00-14.00

15.10-16.40

16.50-18.20

18.30-19.30

Lecture 3: Sustainable Development Priorities: Green Economy and Decoupling. Economy. Law. Social Problems.

Lecture 4: Sustainable Development Priorities: Education and Culture.

Session 3: Controllability of Revenues

Determination of direct and indirect controllability

Focus on optimizing controllables

Session 4: Grants and Funding

Sources of funding

Advantages and disadvantages

Associated risks

Session 5: Yield Management and Ticketing

Flexibility of pricing

Imaginative approaches

Maximising revenues/profit

Session 6: Mass Hospitality

Operational aspects and their managerial implications

Wednesday
19/11/14

09.00-10.30

10.40-12.10

13.00-14.00

15.10-16.40

16.50-18.20

Lecture 5: Sustainable Development Priorities: Contemporary Problems of Different Scale: Global, Regional, National, Local

Lecture 6: Sustainable Development Priorities: Role of Different Society Sectors: Government, Business, Civil Society
Session 7: Hospitality Boxes

Limitations

Connection with sponsorship
Session 8: Event sponsorship; League and club sponsorship

Shared values and mutual benefit

‘Due diligence' and risk factors

READING AFTERNOON

Thursday
20/11/14

09.00-10.30

10.40-12.10

13.00-14.00

15.10-16.40

16.50-18.20

18.30-19.30

Lecture 7: Developmental Stability and Sport.

Tutorial 1: Developmental Stability and Sport: Individual Projects Preparation.

Session 9: Merchandising

Scoping and selection

Practical workshop

Session 10: Broadcasting Rights

Scoping

Issues of reach

Stakeholder aspects

Session 11: Seminar

Case Study: Joshua Tetley and Cricket

Presentation Workshop

Friday 
21/11/14

09.00-12.00

13.00-15.00

15.00-16.00

16.10-17.40

17.50-19.20

Student Presentations (Assessed)

Summarisation and Concluding Session

Individual Report Workshop

Tutorial 2: Developmental Stability and Sport: Individual Projects Presentation.

Tutorial 3: Developmental Stability and Sport: Group Projects Preparation.

Saturday

22/11/2014

09.30-11.00

11.00-12.30

Tutorial 4: Developmental Stability and Sport: Group Projects Presentation.

Tutorial 5: Developmental Stability and Sport: Exam. Conclusion Remarks.

Monday

24/11/14 

09.00-10.30

10.40-11.25

12.15-14.00

14.30-16.30

16.40- 17.40

Introduction

Key concepts

Briefing on assessment tasks

Session 1: Range of varieties of sport tourism I

By sport: Team / Individual; Competitive / Non-competitive; Professional / Amateur / Recreational; High support / low support
By engagement: Spectator / Participant

Lecture 1: Sport policy analysis – introduction and theories

Sport, policy and politics

Current theorizing of sport policy

Discourse analysis in sport policy analysis

Analyzing impacts of sport policy

Cost-benefit thinking in sport policy analysis

Hand out task for Mini-seminar # 1

Mini-seminar № 1: The creation of WADA

Tuesday

25/11/14 

08.30-10.30

Lecture 2: Sport policy tools

Public policy makers and voluntary implementers

Policy tools

Public information

General grants

Contracting

Others

Hand out task for Mini-seminar № 2

10.45-12.00

13.00-14.00

14.15- 16.00

Session 2: Range of varieties of sport tourism II

By format: Franchised / Independent
By scale: Global / Continental / National / Regional / Local; Operational; Economic
By time: Duration; Seasonality
By disruption level

Mini-seminar 2: Implementing state sport policy through voluntary sport organizations

Session 3: The context of Sport Tourism

Sport tourism products
Sport tourism as a factor in strategic planning, regeneration and development
The state as stakeholder; other stakeholders – sport tourists; residents

Wednesday
26/11/14 

09.00-10.30

10.40-11.10

11.15-12.30

13.00-14.00

15.15- 16.00

Lecture 3: Sport policy implementation

Implementation theories

Institutional pressure from organizational environment

Internal policy strategies of implementing organizations

Translations of institutional ideas

Hand out task for Mini-seminar # 3

Session 4: The Impacts of Sport Tourism I

Economic: potential gross benefits; opportunity costs; displacement; problems of accurate measurement; problems of demonstrating long-term causal connection
Socio-cultural

Environmental

Mini-seminar № 3: The implementation of anti-doping policy internationally

Session 5: The Impacts of Sport Tourism II:

Legacy: sport participation; putting a destination on the map; foreign direct investment; increased tourism rates; the intangible ‘feel good factor'

Thursday 27/11/14 

09.00-13.00

Main seminar A: Sport policy implementation in a chosen country (NOT home country), with focus on participation and/or elite sport

14.15-15.30

15.45- 17.30

Session 6: Large scale sport tourism 

The case of sport mega-events:

Summer Olympics;
FIFA World Cup
‘Mini' sport mega-events

Assessment surgery

Friday 
28/11/14 

09.00-10.30

10.40-11.10

11.15-12.30

Lecture 4: Sport policy making

State sport policies

Elite sport policies

Sport for all policies

Sport organizations' policies 

Other organizational policies

Hand out task for Mini-seminar # 4

Session 5:  The North Caucasus Resorts Case Study

Seminar/Workshop

13.30-14.30

14.45-16.30

Mini-seminar # 4: The policy making of home country

Session 6:  The Scotland Case Study

Seminar/Workshop

Monday
01/12/14

09.00-11.00

11.00-13.00

Student presentations

Lecture 5: So what?

Sport policy making and implementation versus mass sport participation and elite sport – what are the relationships?(Including the role of the state, the roles of national, regional and local sport organizations, the role of sport clubs)

Tuesday

02/12/14

09.00-13.00

Main seminar B: A country's (home country) sport policy system and sport policy making processes, with focus on mass port participation and elite sport achievements.

14.00-16.30

17:30-20:00

Session 7 Lecture:

The Event life cycle – Planning the Sports Tourism Product Development at the Event Bidding Stage
Key Success Factors in the Post-Event Sports Tourism Development: Alpine and Nordic Snow Sport case study (Ramsau 1999 Nordic Ski World Championships and St. Anton 2001 Alpine Ski World Championships)

Details:

Session 8 Workshop: How to develop a long term event-based sports tourism product )

Reflection on First Week & Legacies (RIOU 5.1.)

Reflection on Monday (Draw Venue – Events – Tourism Triangle)

Lecture on Place vs. Mobile Events (show pic of book cover)

Intro to the Workshop

Break and Workshop Preparations (RK to visit groups)

Group pitches 5 minutes each (Stockholm, Oslo, Krakow, Lemberg, Beijing, Almaty)

Rebriefing on Students Assessments

The Role of Events in Sport Tourism
The policy context – Shareholders and Stakeholders for Sports Tourism and Sports Events Strategies

Portfolio development; regional strategies
Sport events based destination marketing and management strategies

Wednesday
02/12/14

09.00-10.00; 10.00-11.00

12:00-15:30

16:00-19:30

Quiz

Sum up and evaluation

Session 9: Coaching for Final Presentations

Session 10: Case Study Analysis:

RIOU 3.1. Case Studies YOG Lillehammer and Innsbruck (check suitable videos)

NN ppt

Vancouver 2010

Olympic Summer Games Athens 2004 RK & JB Summer School White Elephants

FIFA 2018

Reserve PPT

Thursday
04/12/14

Reading day
Optional: Ski Excursion to Rosa Khutor

Friday

05/12/14

9.00-10.00
10.00-11.00

Quiz

Sum up and evaluation

Session 11:  Student Presentations

PAPER PRESENTATIONS TO BE PREPARED:
5 groups, min. 4, max.4- 5 students per group, Presentation time: 15-20 minutes/group
Develop a Post-Event Sports Tourism Product Strategy for the following venue considering the following important points (Structure of your presentation):

1. Introduction to the Venue
2. Venue Ownership Structure
3. Description of potential target market (athletes – Russian/which other markets, sports tourists – Russian/which other markets)
4. Ideas for an Innovative Sports Tourism Product considering other events as well such as congresses, cultural events etc.
5. Sports Events Strategy 2015plus
6. Marketing Ideas
7. Scenarios 2016
8. Conclusion

Discussion Questions:

• For domestic tourists: Will Sochi be attractive as a travel destination because of the status as olympic host city?
• Will it become the winter training centre for Russian and other athletes from Central Asia?
• Will it become the premier Russian winter resort?
• How about the international destination marketing and branding?
• What will be the post-event tourism and strategic event management policy?

Monday

08/12/14

08.30-10.30

13.00-15:00

15.00-16.00

16.00-17.00

U4 Workshop 1: (Jim Parry) Philosophy – conceptual thinking skills

U3 Lecture #1: Sport organization governance models and structures (Part A, D. Papadimitriou)

Hand out material for case study # 1

U3 Tutorial #1:  Presentation of student coursework related to U3, clarifying relevant assignments

U3 and U4 Tutorial #2: (2 hrs with Dr Papadimitriou & Prof Parry):

Consultation time on individual student basis in relation to Unit work, after appointment

Tuesday
09/12/14

09.00-10.30

10.30-12.00

13.00-15.00

16:00-17:00

U3 Lecture 2: Sport organization governance models and structures (Part B, D.Papadimitriou)

U3 Seminar #1: Directed activity (D.Papadimitriou)

U4 Workshop 2:  The concept of sport   (Jim Parry) 

U3 and U4 Turorial # 3: (2 hrs with Dr. Papadimitriou & Prof. Parry): Consultation time on individual student basis in relation to unit work, after appointment

Wednesday

10/12/14

08.30-10.30

11.00-12.00

U4 Workshop 2: Ethical thinking skills – critical argumentation

Case study: Doping in Sport (Jim Parry)

U4 Tutorial #4: (Jim Parry)

Individual student consultations in relation to unit work, by appointment

U3 Lecture 3: Board behavior, culture and performance (D. Papadimitriou)

13.00-15.00

Thursday
11/12/14

09.00-11.00

11.00-12:00

13.00-15.00

U4 Workshop 3: The Ethics and Politics of Olympism               (Jim Parry)

U3 Seminar #2: Board performance measurement                     (D. Papadimitriou)

U3 Tutorial #5: 15 – 20 minutes group discussion on essay and presentation planning

Friday  12/12/14

08.30-10.30

10.40-11.10

U4 Workshop 5:  Organisational Ethics – what is an ethical organisation? (Jim Parry)

Case studies may include:

• Salt Lake City, the IOC 'Crisis and Reform' programme, and the IOC Ethics Commission;
• FIFA - executive compensation, transparency and accountability

Assessment workshop-revisions

Monday
15/12/14

08.30-10.30

U4 Workshop 6:  Integrity (Jim Parry)

Integrity sells - ask Body Shop! More than that, however, the cultivation of personal and organisational integrity provides a sound basis both for interpersonal relationships and for trustworthiness in business. Even further, no organisation that sees itself as an ethical organisation (as an organisation promoting some good, such as sport, or some ethical ideal, such as Olympism) can fail to present itself as principled. This unit examines the concept of integrity, and will present evidence of the effects of its absence in organisations.

Case studies may include:

• Match-fixing at the Olympic Games (badminton, football)

• Cheating to lose in sports betting (football, cricket,, sumo)

U4 Tutorial # 1::

Individual student consultations in relation to unit work, by appointment

U3 Evaluation: Student Presentations  (D. Papadimitriou)

11.10-12.10

13.00-15:00

Tuesday
16/12/14

08.30-10.30

11.00-12.00 

U3 Lecture #4: Strategic governance and sport boards (D.Papadimitriou).
Hand out package of selected business plans
U3 Seminar #2: Group discussion on a set of business plans related to major sport organizations (D. Papadimitriou)

U3 and U4 Tutorial #2: (2 hrs with Dr Papadimitriou & Prof Parry): Individual student consultations in relation to unit work, by appointment

13.00-15.00

Wednesday 17/12/14

08.30-10.30

11.00-13.00

13.10-15.00

U4 Workshop 7: Transparency, Care & Trust in the Professions  (Jim Parry)

This workshop asks: is management a profession? What is a profession? What are professional values?

The answers will lie in the notions (amongst others) of transparency, care and trust, which are at the heart of the moral consciousness of individuals and professional bodies, and which are central to the notion of an 'ethical organization'.

U4 Tutorial #3: (Jim Parry)

Individual student consultations in relation to unit work, by appointment
U4 Evaluation: Student Presentations (Jim Parry)

Assessment workshop - revision (Jim Parry)

Thursday
18/12/14

08.30-10.30

12.00-13.00

U4 Workshop 8:  Justice, Equality and Fairness  (Jim Parry)

This unit will seek to approach issues of justice (which are foundational to both Olympism and organisation management) through a consideration of a variety of practical concerns, including those of global justice. It will try to show how corporate culture is related to both leadership responsibility and organisational design, and the benefits and limitations of Codes of Practice and Codes of Conduct in ensuring discipline and compliance. Again, we will try to show how ethical issues in justice link with policy and practice.

Case studies may include:

- Gender (gender testing - Caster Semenya)

- Child Protection (child abuse by coaches; over-training permitted by managers)

- Disability (the Paralympics and Oscar Pistorius)

- Human Rights (athletes' rights in the Olympic Movement - Athletes' Commission)

- Technology (technological advances in sports equipment and international fairness)          

U3 Assessment -Quiz

Friday

19/12/14

08.30-10.30

13.00

13.00-15.00

U3 Lecture #5: Governance in sport clubs (Dr Papadimitriou)

Deadline for submitting the essay for U3 (D.Papadimitriou)

U3 Seminar #3: Directed task (D. Papadimitriou)