Michel Desbordes
Michel Desbordes (Sport marketing/sponsorship/management of sport events/ public policies and sport/ methodology and surveys)
Areas of competence:
Marketing and Sponsorship
Michel Desbordes is a Full Professor at the Université de Lausanne (UNIL, Switzerland) ́ and Paris-Saclay (France). He is a specialist in sports marketing with a research focus on the management of sports events, sports sponsorship and marketing applied to football.
Professional Experience:
He has published 35 books (with Elsevier, UK; Editoral Piadotribo and Inde Publications, Spain; Economica, Les Editions d'Organisation and PUS, France) and 68 academic articles (International Journal of Sports Marketing and Sponsorship; European Sport Management Quarterly; International Journal of Sport Management and Marketing, amongst others) in this field.
From January 2009 to 2019, Professor Desbordes has been the Editor of the International Journal of Sports Marketing and Sponsorship.
Former adjunct professor at the Sport University of Sport (Shanghai, China) and at the University of Ottawa (Canada).
