Topic of the Lecture

The marketing of football

Lecturer and his\her bio

Michel Desbordes

Specialist in sport marketing, sponsorship, management of sport events, public policies and sport, methodology and surveys, academic and consultant, Editor of the International Journal of Sport  Marketing and Sponsorship.

Venue

RIOU, Sochi. Also webcasted with pre-registration of online participants at the RIOU webpage. BlackBoard Collaborate/ Youtube / webinar

Date

«18» February 2016, 9:30-10:30

Abstract and key talking points

Sport marketing models: “marketing of sport” and “marketing through sport”. Some data about marketing and football. Attracting and keeping fans. The globalization of football.

Language of the Lecture

English with simultaneous translation

Target audience

MSA students at RIOU, MSA graduates and wider community of sport managers who may want to join the lecture in RIOU and online.