Учебный год
  • International expert Michel Desbordes will talk about sport marketing and globalization in football with example of football in Europe, America and Asia

    Period 18 February 2016
    Curriculum 9:00-10:30
  • The main aim of the course is to produce managers with specialised skills to develop sports for people with an impairment.

    Period 16-20 march 2015 г
    Curriculum 48 hours
  • Provided in association with the Russian Olympians Foundation, this cycle of educational programmes targets athletes who have finished their sporting careers but continue to work in the field of sport and fitness.

    Period I поток с 16-21 марта 2015
    Period II поток 09-14 ноября 2015
    Curriculum 48 hours
  • В своей лекции спикер представит особенности этапов подготовки, факторы влияния и формирования наследия крупных спортивных мероприятий

    Period 30 January 2015
    Curriculum 9:00 – 10:30
  • Period 12 november 2014 г., 10:00-11:30
  • The course aims to provide tourism and hotel industry specialists with up-to-date competencies that will enable them to organise and continuously improve hospitality services.

  • The course draws on the best world practice in organising events at Olympic venues.

  • The course aims to meet the needs of executives representing regional sports authorities.

  • The course is targeted at employees of regional and local planning, building and transport infrastructure authorities, social services organisations and design and building companies, as well as other professionals concerned with creating barrier-free environments for people with an impairment. 

    Period I course - 26-29 may
    Curriculum 32 hours
  • In the past, sports organisations such as National Olympic Committees and International and National Federations did not need complex marketing and communication programmes. In the modern world, where the multiple forms of communication that we all use on a daily basis have become so influential, particularly social media, sports organisations face difficult and important decisions regarding who to partner with, determining and influencing their target audiences and creating a distinctive brand. Creating the communication structure within the context of a clear brand is becoming increasingly important for organisations looking to enlarge their audience and increase loyalty.